What is your brand?
September 2, 2014
A brand is simply how people think and feel about your organisation.
Every organisation has a brand. However, not every organisation understands this. It does not matter if you manage your brand or not your customers, stakeholders and non-customers have perceptions and make judgements about you.
Market research can help you understand how your brand is understood and perceived - whether it be to determine what your brand values are or to measure changes to these over time. This will help you understand what your brand is and actions are having the biggest (and smallest) impact on how people view your organisation.
CJM Research (http://cjmresearch.co.uk) can help you plan, design, implement analyse and report on your brand using a broad range of tailored qualitative and quantitative methods.